New JD Power Sales Satisfaction index shows that buyers this year were more satisfied with their new-car purchases than last year overall. Apparently when the salesmen are begging for business, and actually pay attention to the customers it's a good thing!
Top honors to Jaguar for luxury brands and Mercury for mass-market brands. Interesting as Jaguar has much lower sales compared to Cadillac, Lexus, and Mercedes (2-4 respectively), and Mercury never seems to be on the top of anyone's wish list. For Jaguar this is the 2nd year running with this honor. Guess they are doing some things right!
At the other end of the scale were Audi for luxury vehicles and Mitsubishi for mass market vehicles.
Full release
http://www.jdpower.com/autos/articles/2009-Sales-Satisfaction-Index-Study/page-2
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